Conversion Funnel Marketing
"A conversion funnel, sometimes called a sales funnel, is a term used to describe the different stages of the buyer’s journey potential customers go through before they take the desired action (i.e., convert). As a salesperson, you guide people through the funnel in order to convert them from potential buyers into customers." https://blog.hubspot.com/marketing/conversion-funnel.
"All leads begin at the top of the funnel. As they learn more about your business, they move down and get closer to purchasing your product or service. This conversion process is called a funnel because companies often have more leads than they do customers, making the top of the funnel a larger pool of people than the bottom.
Understanding how people flow through your conversion funnel is essential to being an effective marketer or salesperson because it helps you engage leads, answer questions about your business, and address concerns. It also lets you organize leads into categories and create customer touchpoints that can entice each group to convert.
That's why every funnel should be designed for how your customers buy, not how you sell. The focus is on providing such a great experience within the customer journey that you convince them to convert.Before diving into the details of how to analyze and optimize your funnel, we need to talk about an important aspect of this process: the customer journey." https://blog.hubspot.com/marketing/conversion-funnel
Example Of A Conversion Funnel:
Invite friends to follow your new Page
To invite friends to follow your new Page on your mobile device:
- Open your profile.
- Search for your new Page and open it.
- On the new Page, tapthe icon with three dots ... below your Page’s cover photo.
- Tap Invite friends.
- Check the box to select friends you would like to invite.
- Tap Send invites.
You have invited friends to follow your new Page.
Note: You can only invite up to 200 friends to follow the new Page.
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