Search Marketing Strategists Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
https://www.onetonline.org/link/summary/13-1161.01?redir=15-1199.10 Sources: ONET & Google Search Central Related Titles: SEO Specialist, SEO Expert,
Many SEOs and other agencies and consultants provide useful services for website owners, including:
* Review of your site content or structure * Technical advice on website development: for example, * hosting, redirects, error pages, use of JavaScript * Content development * Management of online business development campaigns * Keyword research * SEO training * Expertise in specific markets and geographies
Source: Google Web Central https://developers.google.com/search/docs/fundamentals/seo-starter-guide#howdoigetongoogle
Technical skills are the specialized knowledge and expertise required to perform specific tasks and use specific tools and programs in real world situations.
In fact, many entry-level positions across industries require basic technical skills, such as cloud computing in Google Drive and navigating social media platforms.
Examples of more advanced technical skills that a job might require include programming languages such as HTML, technical writing, or data analysis.
Training and development initiatives are educational activities within an organization that are designed to improve the job performance of an individual or group. These programs typically involve advancing a worker’s knowledge and skill sets and instilling greater motivation to enhance job performance.
Training Programs Are created independently or with a learning administration system, with the goal of employee long-term development.
* Common training practices include orientations, classroom lectures, case studies, role playing, simulations and computer-based training, including e-learning.
Human Resource Development (HRD), most employee training and development efforts are driven by an organization’s HRD function. These efforts are roughly divided into two types of programs:
* Employee Training and Development A strategic tool for improving business outcomes by implementing internal educational programs that advance employee growth and retention.
* Management Training and Development The practice of growing employees into managers and managers into effective leaders by the ongoing enhancement of certain knowledge, skills and abilities.
Source: IBM https://www.ibm.com/topics/training-development
Today’s corporations have discovered that it’s no longer just about what employees need to know, but also when, where and how the development experience enables performance. With the advancements in mobile technology, companies are relying more on Mobile Workforces. Training is migrating to mobile devices where apps provide “just-in-time” information and recommendations to workers across industries.
A Mobile Workforce is a group of employees that isn’t bound by a central physical location. Instead, the employees are connected by various types of mobile technology: computers, smartphones and other mobile devices. Because these technologies are increasingly portable, easier to use and affordable, the mobile workforce is becoming more prevalent.
The mobile workforce goes well beyond simply working from home. With the advent of sophisticated mobile devices, mobile employees can now access software applications and data that were once only available at company headquarters. Field workers in industries like healthcare, construction, and agriculture can perform complex tasks onsite or on the go.
Data Security & Shadow IT
Employees using their own devices and apps for work can create security vulnerabilities. Employees may bring (Shadow IT—IT assets) that are used without official approval or oversight—to the company network. Even approved mobile apps and devices can pose problems if employees access sensitive data through unsecured public wi-fi networks.
Tracking Assets and Workers
Companies often track (Mobile Workers) and their assets to maintain compliance and optimize workflows. For example, companies may use location tracking to connect field technicians with the closest jobs. However, employees may object to being tracked, especially if they’re using their own devices.
Source: IBM https://www.ibm.com/topics/mobile-workforce
Is a broad category of platforms that help companies manage employees who work outside of a central office. Different mobile workforce management solutions have different features and functions, but many support scheduling, task assignments and tracking, and communications and status updates. Some MWM tools can be used for back-office human capital management tasks like onboarding and payroll.
Field Service Management Tools are MWM platforms designed for managing field workers who install, maintain, or repair equipment, systems, or assets outside of company premises. Managers and technicians often use field service management software for job order processing, scheduling and dispatch automation, and payment collection, among other things.
Unified Endpoint Management (UEM) solutions allow companies to monitor, manage, and secure all end-user devices—desktops, laptops, smartphones, tablets, wearables, and more—from a single console, regardless of operating system or location. With UEM, a company can set and enforce mobile security, device management, and app management policies for all devices on a network. IT teams no longer need separate tools to manage devices for on-premises and mobile workforces.
Source: IBM https://www.ibm.com/topics/mobile-workforce
BYOD, for “bring your own device,” refers to corporate IT policy that determines when and how employees, contractors, and other authorized end users can use their own laptops, smartphones and other personal devices on the company network to access corporate data and perform their job duties.
BYOD emerged with debut of iOS and Android smartphones in the late 2000s, as more and more workers preferred these devices to the standard company-issued mobile phones of the era. The rise of remote work and hybrid work arrangements, and the opening of corporate networks to vendors and contractors, accelerated the need for BYOD policy to expand beyond smartphones.
Security Measures: BYOD policies typically set security standards for employees’ devices. These can include minimum password requirements and two-factor authentication policies, protocols for backing up sensitive information, and procedures to be followed if a device is lost or stolen. Security measures may also specify security software that employees must install on their devices, such as mobile device management (MDM) or mobile application management (MAM) tools.
Company Reimburses Employees Using Personal Devices
Reimbursement: If the company reimburses employees for using their personal devices—e.g., by offering a stipend for device purchases, or subsidizing internet or mobile data plans—a BYOD policy will outline how reimbursement is handled and the amounts employees may receive.
Administrators, Treatment Providers, Prevention Specialists, and Recovery Support Specialists.
Brief interventions and brief treatment will likely be delivered by staff in primary care settings as screening for depression, alcohol and substance abuse becomes a standard part of care. Staff will include health educators, nurse practitioners, care managers and physicians, as well as counselors, social workers, psychologists and addiction specialists.
The use of peers to promote long-term recovery is also expanding across the country. These peer specialists, who in some states are now being certified, play a key role in the recovery process serving as role models, navigators, recovery coaches, as well as providing hope - a critical part of the recovery process. These peer specialists are an important component of the workforce and can help meet the increased need for services.
The support they provide is that of a trained person who is certified but not licensed as a traditional health or behavioral health care practitioner. New or expanded roles and types of workers are also likely to be needed to facilitate integration, including health educators, behavioral health specialists, and care managers.
Source : Workforce Development Needs in the Field of Substance Use Disorders A Report from Department of Alcohol and Drug Programs
Depending on the individual’s entry point and/or the intensity of services needed, (SUD Treatment) may currently be provided through the criminal justice system, community organizations, outpatient programs, non-medical residential facilities, opioid treatment programs, medical residential/inpatient facilities, emergency room visits, and primary care facilities. As progress continues toward integration of care, primary care facilities, hospitals, nonmedical residential or social model programs, and mental health facilities will be expected to work together to find the best way to treat the individual.
The services provided in primary care and hospitals may be limited to a screening, brief intervention or counseling; however the current workforce providing services in these settings are not well trained in screening for, or recognizing, SUD. Likewise, the SUD workforce certified to provide services in residential nonmedical facilities licensed by ADP, and outpatient facilities certified by ADP are not well trained or prepared to screen for, or recognize, physical, or mental disorders.
In rural or underserved communities, the primary care facilities, hospitals, and mental health facilities may bear the sole responsibility for recognizing the need for and providing SUD intervention or treatment. Cross training staff in these locations becomes a priority because of the limited number of healthcare staff.
Example SUD Program: Pratt Library Partners to Provide Recovery Resources to Customers
* PILOT PROGRAM WITH (PEER NAVIGATORS) AT PENNSYLVANIA AVE. BRANCH Web: https://www.prattlibrary.org/about-us/press/provide-recovery-resources
Source: Workforce Development Needs in the Field of Substance Use Disorders A Report from Department of Alcohol and Drug Programs
The SUD workforce is segmented among: 1) mental health, 2) substance abuse, and 3) physical healthcare settings.
Generally, one segment does not have the skill set necessary to address all three service delivery domains. Primary healthcare workers typically are not well trained to screen for or provide treatment for substance use disorders. Likewise, SUD personnel and mental health practitioners usually are not medically trained to address the full range of physical wellness.
Source: Workforce Development Needs in the Field of Substance Use Disorders A Report from Department of Alcohol and Drug Programs
Up to fifty percent of financial forensic services are performed in divorces, or in family law business valuations. Providing the first definitive publication on family Law for Accountants, this book addresses topics unique to Family Law Accounting, Tax, Valuation and Practice. The coverage begins with pre-engagement of the client and proceeds through to trial and preparation and presentation. Sample checklists, work papers, and trial exhibits are included. CPAs and attorneys will benefit from this handbook’s tips on providing financial services in the family law arena.
It has been said that no society has ever had as many celebrities as ours, or revered them so intensely. (1) Celebrity is usually associated with entertainers but can also extend to individuals in other walks of life such as sports, cuisine, royalty, business, and politics.
The appetite for celebrity images and products seems universal and limitless; it transcends all cultural differences. Electronic media and the Internet enable celebrities to move beyond local and national markets and become known round the world. (2) Many of the fans in these markets will never actually see the celebrity in person; he or she will remain only a picture on a screen or in a magazine. This worldwide reach of celebrity marketing power is reflected in the enormous incomes of people like Jim Carrey, Sir Paul McCartney, Michael Jordan, Mick Jagger, Muhammad Ali, and Tiger Woods.
Is defined here as any innovative action that individuals, organizations, or networks conduct to enhance or reconfigure existing institutional arrangements to address the inadequate provision, or unequal distribution, of social and environmental goods (Dees, 1994, Dees, 1998a, Dees, 1998b, Light, 2008, Nicholls, 2008a). Social entrepreneurship ranges from macro-level interventions that fill ‘institutional voids’ in existing societal structures and arrangements (such Grameen Bank’s and BRAC’s work in addressing the lack of financial services for the poor in Bangladesh) to micro-level technological solutions to local market failures (such as Kickstart’s development and marketing of a new, low cost, foot pump for agricultural irrigation in East Africa). It is also typified by creativity and bricolage – the use of available resources, practices, cultural artefacts or institutions in new combinations to achieve change (Mair and Marti, 2006, Nicholls and Cho, 2006).
Keywords: Family Law Accounting, Tax, Valuation and Practice
An exploration of celebrity business ventures and their appeal to fans and non-fans
In today's consumer market, at the backdrop of intensifying competition among global and local brands, the role of celebrities in the formulation of marketing strategy has gained significance. From celebrity endorsements to celebrity brands, the business of celebrity marketing has become prosperous, and some celebrities have successfully created economic value for an endorsed brand. Nike's collaboration with a basketball player, Michael Jordan, to launch the Air Jordan brand is such an iconic example that capitalizes the celebrity effect. Louis Vuitton's collaboration with artists such as Takashi Murakami, a Japanese artist, to launch artists’ collections of handbag and accessories is another ideal example.
Source: Journal of Retailing and Consumer Services https://tinyurl.com/Jobmonster0
This article examines the rise of the ‘celebrity entrepreneur’ on television through the emergence of the ‘business entertainment format’ and considers the ways in which regular television exposure can be converted into political influence.
Television Studies What Are They?!!!
Within Television Studies, there has been a preoccupation in recent years with how lifestyle and reality formats work to transform ‘ordinary’ people into celebrities.
As a result, the contribution of vocationally skilled business professionals to factual entertainment programming has gone almost unnoticed.
This paper starts with the framework of supply and demand to analyze the current situation of live streaming industry of e-business under web celebrity economy. The demand side is discussed from the perspective of users’ shopping demand, visualization ability of web celebrity and sinking structure of e-business. The supply side is analyzed by studying on merchants' cost structure and marketing expenses. Based on these, the author summarizes the structure of industrial chain and draws a detailed table of the benefit distribution mechanism of Kwai and Taobao live through calculation. Finally, this paper explores the future development trend of live streaming industry of e-business under web celebrity economy from the perspective of platform, commodity and MCN, and gets relevant conclusions, attempting to provide suggestions for industry practitioners.
The first course in entrepreneurship was apparently offered at the Harvard Business School in 1947 by Myles Mace. Peter Drucker started a course in entrepreneurship and innovation at New York University in 1953.
Source: ARNOLD COOPER Purdue University Paper: Entrepreneurship: The Past, The Present, The Future
The Employment Navigator(EN) and Partnership Program (ENPP)
It provides one-on-one career assistance to interested transitioning service members, and their spouses, at select military installations worldwide.
Provided outside of the formal DOL Transition Assistance Program (TAP) classroom instruction, the Employment Navigator (EN) will assist them in securing meaningful and lasting post-separation careers.
Every year, approximately 200,000 men and women leave U.S. military service and return to life as civilians, a process known as the military to civilian transition.
The Transition Assistance Program (TAP), provided under 10 U.S.C. 1144, is a cooperative interagency effort among the Department of Labor, and the Departments of Defense, Education, Homeland Security and Veterans Affairs, the Small Business Administration and the Office of Personnel Management.
TAP is a cooperative effort between Veterans Employment and Training Service (VETS), the Department of Defense (DoD), Department of Homeland Security (DHS) and the Veterans Administration (VA). TAP provides career information for active duty service members, National Guard, Reserves and spouses of service members separating or retiring from the military.
Grow with Google provides programs and training to advance economic opportunity in the military community. Earlier this year, we announced a new partnership with the U.S. Department of Labor’s Employment Navigator and Partnership Program (ENPP). The program offers transitioning service members and their spouses one-on-one career assistance and free access to Google Career Certificates and Google Cloud trainings and certifications for transitioning military service members and their spouses at 30 military locations worldwide.
Reality shows offered an attraction different from shows such as “Friends” that typically topped the ratings on major networks. Mainly they were less expensive to produce. The main reason was they did not include any paid actors demanding huge salaries, because none of the reality show “actors” belonged to the Screen Actors Guild (Mittell, 2010). Reality TV also gave the networks greater control by providing a way to fill the hours around more pricey dramas and sitcoms with cheaper programming and by controlling labor costs (Raphael, 2009). They also helped fill the void during the summer season as networks began competing with cable channels that were beginning to air similar shows all year round.
Source: Keeping It Real: A Historicle Look @ Reality TV
Although some say the surprise success of “Survivor” in 2000 was the beginning of modern day reality TV, one could argue there has always been traces of the genre in programs dating back to the 1950s with hidden-camera shows like “Candid Camera” and talent competitions such as “Original Amateur Hour,” which aired on TV for more than 20 years (Brooks & Marsh, 1979). In 1956 NBC premiered a show called “Queen for a Day,” which many critics consider a precursor to the reality television of today (Roman, 2005). The program began on radio in 1945 before moving to television in 1956, and the show was so popular that NBC lengthened the program from 30 to 45 minutes and increased the cost of commercial spots.
Source: Keeping It Real: A Historicle Look @ Reality TV
Is commonplace in the United States and is becoming more so around the globe. Perhaps 20% of American network television commercials employ celebrities, with their use peaking in prime time.
Besides enhancing revenues, celebrities are deployed by advertisers to mount a counter-offensive against...
Some widely acclaimed successes include Lee Iacocca for Chrysler, Dave Thomas for Wendy's, John Houseman for Smith Barney, Bo "knows" Jackson for Nike, Candice Bergen for Sprint, and Bill Cosby for Jello, Coke, and Kodak.
What did those matchups have over blunders like John Wayne for Datril, Madonna for Pepsi, and George C. Scott for Renault? And even more bewildering are the disappointing campaigns that used previously successful celebrity endorsers. Take comedian Bill Cosby, for example--a proven endorser who nonetheless had short runs with E.F. Hutton and Texas Instruments.
Source: Choosing Celebrity Endorsers Miciak, Alan R; Shanklin, William L. Marketing Management; Chicago Vol. 3, Iss. 3, (Winter 1994): 50.
First popularised in a provocative piece published in Fast Company, self-branding has been criticised by some on theoretical, practical and ethical grounds, while others have endorsed and propelled the idea. This article considers how and why the concept of self-branding has become so prevalent.
Leveraging Influencer Resources (including follower networks, personal positioning, communication content, and follower trust) to enhance a firm’s marketing communication effectiveness.
A celebrity endorser is “an individual who is known to the public (actor, sports figure, entertainer, etc) for his or her achievements in areas other than that of the product class endorsed” (Friedman & Friedman 1979).
Sponsorship is defined as “providing support for and associating the organization‟s name with events, programs, or even people such as athletes or teams” (Peter & Donnelly 2006).
Celebrity endorsement advertising has been recognized as a “ubiquitous feature of modern day marketing” (McCracken 1989; Keller 2008).
The “Match-up Hypothesis” & Celebrity Advertising
The importance of fit between endorser and product is known as the “match-up hypothesis” (Till & Busler 1998). The match-up hypothesis suggests that endorsers are more effective when there is a "fit" between the endorser and the endorsed product.
Source: Celebrity Advertising: Literature Review and Propositions By: Peter Yannopoulos*
Endorsers such as Michael Jordan, who is an attractive endorser, are more effective when when endorsing products related to his (athletic prowess) such as: 1) Nike or 2) Gatorade,...
rather than products that are unrelated to athletic performance such as WorldCom communications (Till & Busler, 1998).
However, an endorser can be involved in both low involvement product campaigns and high involvement product campaigns simultaneously for different products.
An example of this is Olympic swimmer: Michael Phelps, who endorsed low involvement purchases at the sandwich franchise Subway as well as high involvement purchases in thousand dollar watches from Omega.
Source: Celebrity Advertising: Literature Review and Propositions By: Peter Yannopoulos*
Celebrities have long been used to sell products, dating back to the second half of the nineteenth century, when Pope Leo XIII and Thomas Edison endorsed Vin Mariani, a potent mix of Bordeaux wine and cocaine (Feldman, 2007).
Source: Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding
By: *Astrid Keel *Auburn University *Rajan Nataraajan *Auburn University
Under the Universal Engagement rule: Customers are required to be engaged with a work activity within 30 days of the TCA case approval. engaged in a work activity prior to TCA application approval. The assessment is an opportunity for the caseworker to identify potential barriers and appropriate resources for a family.
Effective immediately, TCA customers are no longer required to be engaged in a work activity prior to TCA application approval.
* Non-compliance with Child Support requirements ● A 30-day conciliation is required for each instance of non-compliance prior to instituting a sanction. ● When an adult member of an ongoing case does not comply with child support requirements, the entire grant amount is reduced by 25%. ● Needy and non-needy caretaker relatives must still comply with Child Support requirements. ○ The entire grant amount is reduced by 25% in the event there is non-compliance. ● There are no changes to Child Support compliance requirements at application.
Temporary Cash Assistance (TCA) Pogram Work Requirements
Have limited control over content and context, so they: 1) must evaluate both the SMIs and the 2) content they post, prior to and during their collaborations.
Social Media Influencers (SMIs) are increasingly prevalent in social media domains.
These content providers have acquired large audiences of thousands or even millions of followers on social media platforms such as Facebook, YouTube, or Instagram, such that they can communicate to and influence a vast number of people with their messages (Uzunoğlu & Misci Kip, 2014).
Brand Marketers & Social Media Influencers Followers
* These large audiences also attract the attention of brand marketers, which enter into paid collaborations with SMI for advertising or product placement purposes, in a tactic called Influencer Marketing (de Veirman, Cauberghe, & Hudders, 2017).
Source: What KPIs Are Key? Evaluating Performance Metrics for Social Media Influencers
Play-to-earn games (P2E) do what most traditional video games don’t — reward players for their time and effort spent in the game. After all, the players do create game content simply by participating and providing interactions for other players.
And while many games have switched to the phrase ‘play and earn’, or the term ‘web3’, the idea remains the same — the ability to own game items as NFTs, and the ability to earn while playing in some manner. Sometimes those two things are the same. Sometimes not.
Earned Income
Earned income includes all the taxable income and wages you get from working for someone else, yourself or from a business or farm you own.
Quantitative Success Metrics (e.g., number of likes) are mostly readily available and also predominantly used by both Influencers themselves and companies.
The digital age has given rise to new pathways for everyday individuals to accrue media attention, which can be translated into promotional endeavors. Such sociocultural currency is referred to as celebrity capital, which can be exchanged within the field of advertising through celebrity endorsements.
* Traditional Celebrities acquire (Celebrity Capital) through institutional intermediaries such as: 1) sport, 2) television, 3) music, and 4) movies.
Influencer celebrification is the process by which SMIs acquire celebrity capital within an interconnected advertising ecosystem. Empirical findings identify three types of practices in the influencer celebrification process: generative practices; collaborative practices; and evaluative practices.
n the early 1990s, reality television was a fledging type of voyeuristic television programming that was catching the attention of American viewers. Twenty years later, reality television is the format of choice for many traditional and cable networks.
YouTube has been shown to reach more 18–49 year-olds than any other network,1 with users of this space generating thousands of videos and millions of views.2 Of this user-generated content, “Beauty is one of YouTube's most competitive industry verticals because of the sheer number of creators and beauty brands publishing content within the space” (Pixability, 2015:12) with the publication of over “1.8 million beauty videos” (Pixability, 2015:8).
Source: Interdiscursive Performance In Digital Professions: The Case Of YouTube Tutorials
Search Marketing Strategists
ReplyDeleteEmploy search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
https://www.onetonline.org/link/summary/13-1161.01?redir=15-1199.10
Sources: ONET & Google Search Central
Related Titles: SEO Specialist, SEO Expert,
Need An SEO Expert Service(s)?
ReplyDeleteMany SEOs and other agencies and consultants provide useful services for website owners, including:
* Review of your site content or structure
* Technical advice on website development: for example, * hosting, redirects, error pages, use of JavaScript
* Content development
* Management of online business development campaigns
* Keyword research
* SEO training
* Expertise in specific markets and geographies
Source: Google Web Central
https://developers.google.com/search/docs/fundamentals/seo-starter-guide#howdoigetongoogle
Technical Skill Alias Technical Training
ReplyDeleteTechnical skills are the specialized knowledge and expertise required to perform specific tasks and use specific tools and programs in real world situations.
In fact, many entry-level positions across industries require basic technical skills, such as cloud computing in Google Drive and navigating social media platforms.
Examples of more advanced technical skills that a job might require include programming languages such as HTML, technical writing, or data analysis.
Source: https://www.coursera.org/articles/what-are-technical-skills
Training and Development Initiatives
ReplyDeleteTraining and development initiatives are educational activities within an organization that are designed to improve the job performance of an individual or group. These programs typically involve advancing a worker’s knowledge and skill sets and instilling greater motivation to enhance job performance.
Training Programs
Are created independently or with a learning administration system, with the goal of employee long-term development.
* Common training practices include orientations, classroom lectures, case studies, role playing, simulations and computer-based training, including e-learning.
Human Resource Development (HRD), most employee training and development efforts are driven by an organization’s HRD function. These efforts are roughly divided into two types of programs:
* Employee Training and Development
A strategic tool for improving business outcomes by implementing internal educational programs that advance employee growth and retention.
* Management Training and Development
The practice of growing employees into managers and managers into effective leaders by the ongoing enhancement of certain knowledge, skills and abilities.
Source: IBM https://www.ibm.com/topics/training-development
The Remote Mobile Workforce & You
ReplyDeleteRemote Mobile Training
Today’s corporations have discovered that it’s no longer just about what employees need to know, but also when, where and how the development experience enables performance. With the advancements in mobile technology, companies are relying more on Mobile Workforces. Training is migrating to mobile devices where apps provide “just-in-time” information and recommendations to workers across industries.
A Mobile Workforce is a group of employees that isn’t bound by a central physical location. Instead, the employees are connected by various types of mobile technology: computers, smartphones and other mobile devices. Because these technologies are increasingly portable, easier to use and affordable, the mobile workforce is becoming more prevalent.
The mobile workforce goes well beyond simply working from home. With the advent of sophisticated mobile devices, mobile employees can now access software applications and data that were once only available at company headquarters. Field workers in industries like healthcare, construction, and agriculture can perform complex tasks onsite or on the go.
Data Security & Shadow IT
Employees using their own devices and apps for work can create security vulnerabilities. Employees may bring (Shadow IT—IT assets) that are used without official approval or oversight—to the company network. Even approved mobile apps and devices can pose problems if employees access sensitive data through unsecured public wi-fi networks.
Tracking Assets and Workers
Companies often track (Mobile Workers) and their assets to maintain compliance and optimize workflows. For example, companies may use location tracking to connect field technicians with the closest jobs. However, employees may object to being tracked, especially if they’re using their own devices.
Source: IBM https://www.ibm.com/topics/mobile-workforce
Mobile Workforce Management Tools
ReplyDeleteMobile Workforce Management Software (MWM)
Is a broad category of platforms that help companies manage employees who work outside of a central office. Different mobile workforce management solutions have different features and functions, but many support scheduling, task assignments and tracking, and communications and status updates. Some MWM tools can be used for back-office human capital management tasks like onboarding and payroll.
Field Service Management Tools are MWM platforms designed for managing field workers who install, maintain, or repair equipment, systems, or assets outside of company premises. Managers and technicians often use field service management software for job order processing, scheduling and dispatch automation, and payment collection, among other things.
Unified Endpoint Management (UEM) solutions allow companies to monitor, manage, and secure all end-user devices—desktops, laptops, smartphones, tablets, wearables, and more—from a single console, regardless of operating system or location. With UEM, a company can set and enforce mobile security, device management, and app management policies for all devices on a network. IT teams no longer need separate tools to manage devices for on-premises and mobile workforces.
Source: IBM https://www.ibm.com/topics/mobile-workforce
What Is BYOD?
ReplyDeleteBYOD, for “bring your own device,” refers to corporate IT policy that determines when and how employees, contractors, and other authorized end users can use their own laptops, smartphones and other personal devices on the company network to access corporate data and perform their job duties.
BYOD emerged with debut of iOS and Android smartphones in the late 2000s, as more and more workers preferred these devices to the standard company-issued mobile phones of the era. The rise of remote work and hybrid work arrangements, and the opening of corporate networks to vendors and contractors, accelerated the need for BYOD policy to expand beyond smartphones.
Security Measures: BYOD policies typically set security standards for employees’ devices. These can include minimum password requirements and two-factor authentication policies, protocols for backing up sensitive information, and procedures to be followed if a device is lost or stolen. Security measures may also specify security software that employees must install on their devices, such as mobile device management (MDM) or mobile application management (MAM) tools.
Source: IBM https://www.ibm.com/topics/byod
Company Reimburses Employees Using Personal Devices
ReplyDeleteReimbursement: If the company reimburses employees for using their personal devices—e.g., by offering a stipend for device purchases, or subsidizing internet or mobile data plans—a BYOD policy will outline how reimbursement is handled and the amounts employees may receive.
Source: IBM https://www.ibm.com/topics/byod
Substance Use Disorders (SUD) Workforce
ReplyDeleteAdministrators, Treatment Providers, Prevention
Specialists, and Recovery Support Specialists.
Brief interventions and brief treatment will likely be delivered by staff in primary care settings as screening for depression, alcohol and substance abuse becomes a standard part of care. Staff will include health educators, nurse practitioners, care managers and physicians, as well as counselors, social workers, psychologists and addiction specialists.
The use of peers to promote long-term recovery is also expanding across the country. These peer specialists, who in some states are now being certified, play a key role in the
recovery process serving as role models, navigators, recovery coaches, as well as providing hope - a critical part of the recovery process. These peer specialists are an important component of the workforce and can help meet the increased need for services.
The support they provide is that of a trained person who is certified but not licensed as a traditional health or behavioral health care practitioner. New or expanded roles and types of workers are also likely to be needed to facilitate integration, including health educators, behavioral health specialists, and care managers.
Source : Workforce Development Needs in the Field of Substance Use Disorders
A Report from Department of Alcohol and Drug Programs
The (SUD) Workforce & You
ReplyDeleteDepending on the individual’s entry point and/or the intensity of services needed, (SUD Treatment) may currently be provided through the criminal justice system, community organizations, outpatient programs, non-medical residential facilities, opioid treatment programs, medical residential/inpatient facilities, emergency room visits, and primary care facilities. As progress continues toward integration of care, primary care facilities, hospitals, nonmedical residential or social model programs, and mental health facilities will be expected to work together to find the best way to treat the individual.
The services provided in primary care and hospitals may be limited to a screening, brief intervention or counseling; however the current workforce providing services in these settings are not well trained in screening for, or recognizing, SUD. Likewise, the SUD workforce certified to provide services in residential nonmedical facilities licensed by ADP, and outpatient facilities certified by ADP are not well trained or prepared to screen for, or recognize, physical, or mental disorders.
In rural or underserved communities, the primary care facilities, hospitals, and mental health facilities may bear the sole responsibility for recognizing the need for and providing SUD intervention or treatment. Cross training staff in these locations becomes a priority because of the limited number of healthcare staff.
Example SUD Program:
Pratt Library Partners to Provide Recovery Resources to Customers
* PILOT PROGRAM WITH (PEER NAVIGATORS) AT PENNSYLVANIA AVE. BRANCH
Web: https://www.prattlibrary.org/about-us/press/provide-recovery-resources
Source: Workforce Development Needs in the Field of Substance Use Disorders
A Report from Department of Alcohol and Drug Programs
The Segmented SUD Workforce Described
ReplyDeleteThe SUD workforce is segmented among:
1) mental health,
2) substance abuse, and
3) physical healthcare settings.
Generally, one segment does not have the skill set necessary to address all three service delivery domains. Primary healthcare workers typically are not well trained to screen for or provide treatment for substance use disorders. Likewise, SUD personnel and mental health practitioners usually are not medically trained to address the full range of physical wellness.
Source: Workforce Development Needs in the Field of Substance Use Disorders
A Report from Department of Alcohol and Drug Programs
Financial Forensic Services & The Workforce
ReplyDeleteUp to fifty percent of financial forensic services are performed in divorces, or in family law business valuations. Providing the first definitive publication on family Law for Accountants, this book addresses topics unique to Family Law Accounting, Tax, Valuation and Practice. The coverage begins with pre-engagement of the client and proceeds through to trial and preparation and presentation. Sample checklists, work papers, and trial exhibits are included. CPAs and attorneys will benefit from this handbook’s tips on providing financial services in the family law arena.
Source: WILEY https://onlinelibrary.wiley.com/doi/book/10.1002/9781119199861
WHAT IS CELEBRITY?
ReplyDeleteIt has been said that no society has ever had as many celebrities as ours, or revered them so intensely. (1) Celebrity is usually associated with entertainers but can also extend to individuals in other walks of life such as sports, cuisine, royalty, business, and politics.
The appetite for celebrity images and products seems universal and limitless; it transcends all cultural differences. Electronic media and the Internet enable celebrities to move beyond local and national markets and become known round the world. (2) Many of the fans in these markets will never actually see the celebrity in person; he or she will remain only a picture on a screen or in a magazine. This worldwide reach of celebrity marketing power is reflected in the enormous incomes of people like Jim Carrey, Sir Paul McCartney, Michael Jordan, Mick Jagger, Muhammad Ali, and Tiger Woods.
Source: https://tinyurl.com/jobmonster
Social Entrepreneurship Defined
ReplyDeleteIs defined here as any innovative action that individuals, organizations, or networks conduct to enhance or reconfigure existing institutional arrangements to address the inadequate provision, or unequal distribution, of social and environmental goods (Dees, 1994, Dees, 1998a, Dees, 1998b, Light, 2008, Nicholls, 2008a). Social entrepreneurship ranges from macro-level interventions that fill ‘institutional voids’ in existing societal structures and arrangements (such Grameen Bank’s and BRAC’s work in addressing the lack of financial services for the poor in Bangladesh) to micro-level technological solutions to local market failures (such as Kickstart’s development and marketing of a new, low cost, foot pump for agricultural irrigation in East Africa). It is also typified by creativity and bricolage – the use of available resources, practices, cultural artefacts or institutions in new combinations to achieve change (Mair and Marti, 2006, Nicholls and Cho, 2006).
Keywords: Family Law Accounting, Tax, Valuation and Practice
https://tinyurl.com/Jobmonsta
An exploration of celebrity business ventures and their appeal to fans and non-fans
ReplyDeleteIn today's consumer market, at the backdrop of intensifying competition among global and local brands, the role of celebrities in the formulation of marketing strategy has gained significance. From celebrity endorsements to celebrity brands, the business of celebrity marketing has become prosperous, and some celebrities have successfully created economic value for an endorsed brand. Nike's collaboration with a basketball player, Michael Jordan, to launch the Air Jordan brand is such an iconic example that capitalizes the celebrity effect. Louis Vuitton's collaboration with artists such as Takashi Murakami, a Japanese artist, to launch artists’ collections of handbag and accessories is another ideal example.
Source: Journal of Retailing and Consumer Services
https://tinyurl.com/Jobmonster0
‘Business Entertainment Format’
ReplyDeleteThis article examines the rise of the ‘celebrity entrepreneur’ on television through the emergence of the ‘business entertainment format’ and considers the ways in which regular television exposure can be converted into political influence.
Television Studies What Are They?!!!
Within Television Studies, there has been a preoccupation in recent years with how lifestyle and reality formats work to transform ‘ordinary’ people into celebrities.
As a result, the contribution of vocationally skilled business professionals to factual entertainment programming has gone almost unnoticed.
Source: Tand Online
https://tinyurl.com/Jobmonster1
Web Celebrity Economy, YOU & ME
ReplyDeleteThis paper starts with the framework of supply and demand to analyze the current situation of live streaming industry of e-business under web celebrity economy. The demand side is discussed from the perspective of users’ shopping demand, visualization ability of web celebrity and sinking structure of e-business. The supply side is analyzed by studying on merchants' cost structure and marketing expenses. Based on these, the author summarizes the structure of industrial chain and draws a detailed table of the benefit distribution mechanism of Kwai and Taobao live through calculation. Finally, this paper explores the future development trend of live streaming industry of e-business under web celebrity economy from the perspective of platform, commodity and MCN, and gets relevant conclusions, attempting to provide suggestions for industry practitioners.
Source: https://tinyurl.com/Jobmonster01
Harvard Business School & Entrepreneurship
ReplyDeleteThe first course in entrepreneurship was apparently
offered at the Harvard Business School in 1947 by Myles Mace. Peter Drucker started a course in entrepreneurship and innovation at New York University in 1953.
Source: ARNOLD COOPER Purdue University
Paper: Entrepreneurship: The Past, The Present,
The Future
The Employment Navigator(EN) and Partnership Program (ENPP)
ReplyDeleteIt provides one-on-one career assistance to interested transitioning service members, and their spouses, at select military installations worldwide.
Provided outside of the formal DOL Transition Assistance Program (TAP) classroom instruction, the Employment Navigator (EN) will assist them in securing meaningful and lasting post-separation careers.
Source: https://www.dol.gov/agencies/vets/programs/tap/employment-navigator-partnership
Transition Assistance Program
ReplyDeleteEvery year, approximately 200,000 men and women leave U.S. military service and return to life as civilians, a process known as the military to civilian transition.
The Transition Assistance Program (TAP), provided under 10 U.S.C. 1144, is a cooperative interagency effort among the Department of Labor, and the Departments of Defense, Education, Homeland Security and Veterans Affairs, the Small Business Administration and the Office of Personnel Management.
Source: https://www.dol.gov/agencies/vets/programs/tap
What is Transition Assistance Program (TAP)?
ReplyDeleteTAP is a cooperative effort between Veterans Employment and Training Service (VETS), the Department of Defense (DoD), Department of Homeland Security (DHS) and the Veterans Administration (VA). TAP provides career information for active duty service members, National Guard, Reserves and spouses of service members separating or retiring from the military.
Source: https://www.benefits.gov/benefit/5878
Google Building Career-ready Skills and Resumes
ReplyDelete'Grow with Google'
Grow with Google provides programs and training to advance economic opportunity in the military community. Earlier this year, we announced a new partnership with the U.S. Department of Labor’s Employment Navigator and Partnership Program (ENPP). The program offers transitioning service members and their spouses one-on-one career assistance and free access to Google Career Certificates and Google Cloud trainings and certifications for transitioning military service members and their spouses at 30 military locations worldwide.
Source:https://tinyurl.com/GrowWithGoogle1
Reality Shows & You
ReplyDeleteReality shows offered an attraction different from shows such as “Friends” that typically topped the ratings on major networks. Mainly they were less expensive to produce. The main reason was they did not include any paid actors demanding huge salaries, because none of the reality show “actors” belonged to the Screen Actors Guild (Mittell, 2010). Reality TV also gave the networks greater control by providing a way to fill the hours around more pricey dramas and sitcoms with cheaper programming and by controlling labor costs (Raphael, 2009). They also helped fill the void during the summer season as networks began competing with cable channels that were beginning to air similar shows all year round.
Source: Keeping It Real: A Historicle Look @ Reality TV
History Of Reality TV & Modern Reality TV
ReplyDeleteAlthough some say the surprise success of “Survivor” in 2000 was the beginning of modern day reality TV, one could argue there has always been traces of the genre in programs
dating back to the 1950s with hidden-camera shows like “Candid Camera” and talent competitions such as “Original Amateur Hour,” which aired on TV for more than 20 years
(Brooks & Marsh, 1979). In 1956 NBC premiered a show called “Queen for a Day,” which many critics consider a precursor to the reality television of today (Roman, 2005). The program began on radio in 1945 before moving to television in 1956, and the show was so popular that
NBC lengthened the program from 30 to 45 minutes and increased the cost of commercial spots.
Source: Keeping It Real: A Historicle Look @ Reality TV
Celebrity-oriented Advertising
ReplyDeleteIs commonplace in the United States and is becoming more so around the globe. Perhaps 20% of American network television commercials employ celebrities, with their use peaking in prime time.
Besides enhancing revenues, celebrities are deployed by advertisers to mount a counter-offensive against...
Some widely acclaimed successes include Lee Iacocca for Chrysler, Dave Thomas for Wendy's, John Houseman for Smith Barney, Bo "knows" Jackson for Nike, Candice Bergen for Sprint, and Bill Cosby for Jello, Coke, and Kodak.
What did those matchups have over blunders like John Wayne for Datril, Madonna for Pepsi, and George C. Scott for Renault? And even more bewildering are the disappointing campaigns that used previously successful celebrity endorsers. Take comedian Bill Cosby, for example--a proven endorser who nonetheless had short runs with E.F. Hutton and Texas Instruments.
Source: Choosing Celebrity Endorsers
Miciak, Alan R; Shanklin, William L. Marketing Management; Chicago Vol. 3, Iss. 3, (Winter 1994): 50.
Social Media Influencers
ReplyDeleteInfluencer Marketing
First popularised in a provocative piece published in Fast Company, self-branding has been criticised by some on theoretical, practical and ethical grounds, while others have endorsed and propelled the idea. This article considers how and why the concept of self-branding has become so prevalent.
Leveraging Influencer Resources (including follower networks, personal positioning, communication content, and follower trust) to enhance a firm’s marketing communication effectiveness.
Celebrity Endorser & Sponsorship
ReplyDeleteA celebrity endorser is “an individual who is known to the public (actor, sports figure, entertainer, etc) for his or her achievements in areas other than that of the product class
endorsed” (Friedman & Friedman 1979).
Sponsorship is defined as “providing support for and associating the organization‟s name with events, programs, or even people such as athletes or teams” (Peter & Donnelly 2006).
Celebrity endorsement advertising has been recognized as a “ubiquitous feature of modern day marketing” (McCracken 1989; Keller 2008).
The “Match-up Hypothesis” & Celebrity Advertising
The importance of fit between endorser and product is known as the “match-up hypothesis” (Till & Busler 1998). The match-up hypothesis suggests that endorsers are more effective when there is a "fit" between the endorser and the endorsed product.
Source: Celebrity Advertising: Literature Review and Propositions
By: Peter Yannopoulos*
The Type Of Celebrity Endorser & Their Product
ReplyDeleteEndorsers such as Michael Jordan, who is an attractive
endorser, are more effective when when endorsing products related to his (athletic prowess) such as:
1) Nike or
2) Gatorade,...
rather than products that are unrelated to athletic performance such as WorldCom communications (Till & Busler, 1998).
However, an endorser can be involved in both low involvement product campaigns and high involvement product campaigns simultaneously for different products.
An example of this is Olympic swimmer:
Michael Phelps, who endorsed low involvement purchases at the sandwich franchise Subway as well as high involvement purchases in thousand dollar watches from Omega.
Source: Celebrity Advertising: Literature Review and Propositions
By: Peter Yannopoulos*
Celebrity Endorsement & History
ReplyDeleteCelebrities have long been used to sell products, dating back to the second half of the nineteenth century, when Pope Leo XIII and Thomas Edison endorsed Vin Mariani, a potent mix of Bordeaux wine and cocaine (Feldman, 2007).
Source: Celebrity Endorsements and Beyond:
New Avenues for Celebrity Branding
By: *Astrid Keel
*Auburn University
*Rajan Nataraajan
*Auburn University
The Universal Engagement Rule T.C.A
ReplyDeleteUnder the Universal Engagement rule: Customers are required to be engaged with a work activity within 30 days of the TCA case approval. engaged in a work activity prior to TCA application approval. The assessment is an opportunity for the caseworker to identify potential barriers and appropriate resources for a family.
Effective immediately, TCA customers are no longer required to be engaged in a work activity prior to TCA application approval.
* Non-compliance with Child Support requirements
● A 30-day conciliation is required for each instance of non-compliance prior to instituting a sanction.
● When an adult member of an ongoing case does not comply with child support requirements, the entire grant amount is reduced by
25%.
● Needy and non-needy caretaker relatives must still comply with Child Support requirements.
○ The entire grant amount is reduced by 25% in the event there is non-compliance.
● There are no changes to Child Support compliance requirements at
application.
Temporary Cash Assistance (TCA) Pogram Work Requirements
Companies That Embrace Influencer Marketing
ReplyDeleteHave limited control over content and context, so they:
1) must evaluate both the SMIs and the
2) content they post, prior to and during their collaborations.
Social Media Influencers (SMIs) are increasingly prevalent in social media domains.
These content providers have acquired large audiences of thousands or even millions of followers on social media platforms such as Facebook, YouTube, or Instagram, such that they can communicate to and influence a vast number of people with their messages (Uzunoğlu & Misci Kip, 2014).
Brand Marketers & Social Media Influencers Followers
* These large audiences also attract the attention of brand marketers, which enter into paid collaborations with SMI for advertising or product placement purposes, in a tactic called Influencer Marketing (de Veirman, Cauberghe, & Hudders, 2017).
Source: What KPIs Are Key? Evaluating Performance Metrics for Social Media Influencers
Make Money: Play & Earn Cash
ReplyDeletePlay-to-earn games (P2E) do what most traditional video games don’t — reward players for their time and effort spent in the game. After all, the players do create game content simply by participating and providing interactions for other players.
And while many games have switched to the phrase ‘play and earn’, or the term ‘web3’, the idea remains the same — the ability to own game items as NFTs, and the ability to earn while playing in some manner. Sometimes those two things are the same. Sometimes not.
Earned Income
Earned income includes all the taxable income and wages you get from working for someone else, yourself or from a business or farm you own.
https://tinyurl.com/JBMSTRable
Quantitative Success Metrics Celebrity Capital
ReplyDeleteQuantitative Success Metrics (e.g., number of likes) are mostly readily available and also predominantly used by both Influencers themselves and companies.
The digital age has given rise to new pathways for everyday individuals to accrue media attention, which can be translated into promotional endeavors. Such sociocultural currency is referred to as celebrity capital, which can be exchanged within the field of advertising through celebrity endorsements.
* Traditional Celebrities acquire (Celebrity Capital) through institutional intermediaries such as:
1) sport,
2) television,
3) music, and
4) movies.
Influencer celebrification is the process by which SMIs acquire celebrity capital within an interconnected advertising ecosystem. Empirical findings identify three types of practices in the influencer celebrification process: generative practices; collaborative practices; and evaluative practices.
Did You Know?!
ReplyDeleten the early 1990s, reality television was a fledging type of voyeuristic television programming that was catching the attention of American viewers. Twenty years later, reality television is the format of choice for many traditional and cable networks.
Did You Know Youtube?! Beauty
ReplyDeleteYouTube has been shown to reach more 18–49 year-olds than any other network,1 with users of this space generating thousands of videos and millions of views.2 Of this user-generated content, “Beauty is one of YouTube's most competitive industry verticals because of the sheer number of creators and beauty brands publishing content within the space” (Pixability, 2015:12) with the publication of over “1.8 million beauty videos” (Pixability, 2015:8).
Source: Interdiscursive Performance In Digital Professions: The Case Of YouTube Tutorials